Do my eyes deceive me?

A friend of mine living in Illinois just sent me this picture. This could be the beginning. I will be investigating further this weekend.

Pumpkin Pie Treatzza Pizza?

Still wandering the earth searching for my elusive indulgence. I have come across the Pumpkin Pie Blizzard for which I am thankful. However, being fairly bland an improvement was needed. During the last visit I had them add Reese's Peanut Butter Cups to it. This made my day. 

Why not a Pumpkin Pie Treatzza Pizza? DQ should hire me for product development.